HeartBeat is a marketplace that connects brands with their ideal customers by running influencer campaigns on TikTok and Instagram.
Their website claims they have over 300,000 millennial and gen-z creators, consumers, and nano influencers eager to start posting about your brand.
HeartBeat utilizes nano influencers (who often have 2-3K followers) because they typically have better engagement rates compared to influencers with larger followings. They also typically have a good connection with their audience, making them more likely to listen when they suggest a product or brand.
How It Works
- Invite + Acquire Turn your largest fans into ambassadors and leverage their network of influencers.
- Survey Then Qualify Utilize surveys to target the perfect audience more effectively than standard demographics.
- Engage & Activate Run influencer campaigns that leverage creators, consumers, and influencers who love your brand.
HeartBeat can also help you generate content for TikTok or come up with a plan to get users to generate content for you.
They provide both self service pay as you go campaigns and fully managed custom campaigns.
Last Updated: May 21, 2022
By Colleen Armstrong